What Was Needed To Be Said By God?

I am not saying that God is not the Great I AM, the uncaused, eternal, and universal Deity. I just wonder if it was necessary for Him to say so. It just kind of goes without saying in the context. I think Moses knew he was dealing with the Big Cheese from the get go, and God did not need to iterate "I AM THE BIG CHEESE." What He did need to say, though, was that His nature is LOVE. That He desires relation. That He is impassioned with desire for improvement and progress to good. That He is devoted. The to-be-Jews sure needed to hear it. Jacob's kids certainly had not set a good example with incest, slaughter, and selling their brother into slavery. What went around had come around, and they were reaping their harvest. And none of them over twenty years old (save two) would ever see the promised land. Dudes had some problems, which God was trying to fix in love, but they fixated on power. 

It is not too late to reformulate your understanding of what God our Father is, and what He expects of us. Impassioned beneficence. Do good. Love and charity FROM THE HEART. You will find that that in you is the face of the God who sees you, and by which He can be seen.