Following is Brad Jensen's Amazon.com review of R. H. Jarret's book It Works. Thank you, Larry, for the suggestion.

A person could do worse than to read several of the customer reviews for It Works at Amazon.com. The book, a pamphlet really, is not longer than this review. Two bucks for the Kindle ed., 89 cents for the mp3, or search for it online.

https://www.amazon.com/review/R27IELWGMYAOYK          

(original review: I had to correct some format-changed punctuation below)

https://www.youtube.com/watch?v=CJvcHzdoj5E&t=735s  

(audio and additional comments by Brad Jensen.)
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"It Works: The Famous Little Red Book That Makes Your Dreams Come True!"

How to put It Works to work for YOU! By Brad Jensen on April 29, 2006:

The powerful idea presented so simply and well in It Works will change your life. I know this because it has changed mine. The fantastic results that I have created using this idea have motivated me to investigate these principles for 25 years.

I want you to be rich with things that make you happy. I'm going to give you ideas and images you can use to help you be more successful with the list technique presented in It Works.

What I have Done With It Works

My annual income is now 35 times greater than it was the day I first read this little book. I have gained houses, cars, boats, businesses, friends, a family, and numerous creative and prospering ideas using the principles set forth in this book.

In the last 25 years I have spent thousands of hours teaching these ideas to other people. I've seen many people use the ideas in this book to create something new in their life, and I have seen others who are not so successful with it. I want you to be one of the successful ones.

How to Succeed with your List

First, let's take a little test. Take a sheet of paper (or your word processor) and without looking at the book write down the 'Three Positive Rules of Accomplishment' that are the key to this technique.

Then go back and compare them to the text. How did you do?

Did you miss a few? I did when I first tried this test myself.

If you read this book and it never goes farther than words and ideas in your mind, then you have lost the advantage of it.

The key to success with this method it to DO IT, not just think about it. Don't think that by reading it, even many times, that you will know it. That would be like thinking that you know how to ride a bicycle just by reading about it. In order to master the bicycle, you have to get on it and ride, learning to keep your balance as you move forward. That is exactly the way you learn the principles of conscious creation taught by It Works.

When I first started using the technique in this book, I wrote my first list, and started getting great results. Then after a month or so, I stopped writing and reviewing the list, and tried to 'do it in my head'. I didn't get the same results.

I went back to using the list, and the great results started happening again. Then I got what I wanted and let things slide, and the cycle repeated.

Meanwhile I started studying the ideas and teaching them to others. In the process I learned some interesting things I am sharing with you.

What I learned is that each of us has a spark from the Creator which is our own personal creator, like a genie from a magic lamp. The problem with this genie is that he responds to every thought in my mind as if it were a command. If I think of something with desire, he starts creating that for me. If I start to worry or fear, he starts to erase that creation.

Wherever I put my attention, the genie starts multiplying that attention into a real experience in my life. All of this creation takes place in a part of my mind called the subconscious mind. The subconscious mind is the part of my mind that holds the tremendous creative power that I can learn to tap into and use. However, it has a special way of working that I must understand if I want to use my subconscious mind power effectively.

If my attention wanders all over the place, my subconscious becomes full of half-created thought-forms and my life is chaotic or boring. That's because the genie is busy trying to do a million different things at once, many of which contradict each other. His efforts always follow in the track of my attention, and until I get my attention going in a constant direction, I don't get the results I would like.

The plan given in It Works helps me to control my attention, and put that genie to work with enough time and focus to produce real and complete results. It will work the same way for you.

My conscious mind sets the agenda, but I often get distracted by the half-formed and malformed effects of previous wishes and desires. Many of those desires are unconscious, created with incomplete understanding or fear or worry. The genie does what I tell him, but he listens to my daydreams and worries and treats them as commands.

This creative power responds to what I believe. I have come to realize that what I believe is not necessarily the same as what I think. It's easy to know what I believe - it is what I act on. It is what I do. Even while I am unable to admit to myself what I really believe, my subconscious mind is working to make circumstances, opportunities, and events in my life to experience those beliefs.

How do I change what I believe, so that I can get what I want? There is a simple way to do this. It has been discovered and rediscovered by teachers and writers throughout the ages.

Here it is:

I can imagine what I want, I can pretend that it is so, and I can repeat this over and over.

The creative genie of my subconscious mind responds to imagination, focused attention, and repetition. That's what the book It Works is all about.

How to Get Faster and Better Results

Here are things that will help you create more successfully when you use the technique presented in It Works. These are things that I have discovered in the last 25 years of using It Works. Each of these is a suggestion based on actual experiences with using the list. Use the ideas that sound good to you.

The most important thing is to do exactly what it says. Follow the plan exactly: Create a list, include what you really desire in order of its importance to you, read the list three times a day, think of the items on the list as often as you can, and don't tell anyone what you are doing.

For faster demonstration of results, you can rewrite the list each day, even if it hasn't changed. Reorder the items on the list according to their importance to you. Doing this makes the ideas new again, and will lead to more rapid success. It's also important to do something physical with your ideas, as soon as possible. Writing them out is a way to give them entry into the outer world of manifestation. It creates a toehold for their growth into physical reality.

If you have a tape recorder, you can read the list out loud in a firm voice and tape it. Then play the tape over and over again (perhaps in your car as you commute to and from work). This needs to be done and played in private. That's easy nowadays since you can get an inexpensive tape player with headphones.

I found a little digital recorder that records into it's own computer memory, and then plays it back over and over again through headphones. You can also do this with the Sound Recorder program that is built into most personal computers.

Put real amounts, specific items, and specific dates in your list. Some people worry that this is 'outlining' and delays manifestation. But what good is it to get Coke when you want Pepsi, or Pepsi when you want Coke? You don't plant strawberries and expect to harvest watermelons. The most important thing is not a particular item on your list, but developing your power of conscious creation.

Do you have trouble remembering the items on your list? If so, it may be that they are not really that important to you. Try memorizing the items on your list.

Are you having trouble finding ten things to put on your list? Are you unsure which things should really be on the list? Here's an easy way to build your list: ask yourself - What do I think about all day? That is what should be on your list. You may have to start by listing your worries, and then turn each of them into a positive desire. For example, what do I worry about? What would need to happen for me to not worry about this any more?

If you have trouble finding things that you want, try thinking of it in another way. What would you like to see happen?

How will you know it is working?

When you receive an idea about something that is on your list, act on it in a positive way. Sometimes the thing you want requires a few intermediate steps. Be ready to go through several doorways as they open before you, to reach your goal. If you want a car, perhaps you will find yourself creating a new set of tires first, or a garage to keep the car in.

Realize that many of the things you want will find you. You will be tempted to say, 'but I didn't do anything, it just happened.' Your inner mind genie will use the simplest and most efficient way to create the results you imagine. It doesn't care who gets the credit. After a while you won't either!

Remember that your genie is working nonstop, according to the program that you set for him. If you say, This can't be working', he will do his best to make that seem true - even while he continues his nonstop creation of the other things you ask for.

How will you know it is working? For most people it is not one thing, or two things, but the fact that one thing after another manifests in their lives. The first thing you get from your list seems to be a coincidence, the second is luck, the third is serendipity, and the forth is a miracle. Finally after many creations, when your friends start wondering what the heck is going on, you will realize that there is a simple and rational law in operation, and that you know how to use it.

Get excited and enthusiastic about the good things coming into your life. If this doesn't seem natural to you, go ahead and use your power of pretend to "fake it until you make it." Appreciation is the oil of the engine of creation. Enthusiasm and excitement are manifestations of your appreciation, and confirmation of your positive expectation.

The attitudes that will delay your success or confuse your creation are jealousy, envy, resentment, reservations, uncertainty, and indecisiveness. Put all of those to the side. The more you recognize your own creative ability, the less you will care about those things that these attitudes have been attached to. You just won't have time for those ways of thinking any more.

There is no such thing as a negative thought - every thought has a positive result in reproducing itself. Every thing you think about grows in your mind and becomes part of your physical life. That's why it is so important to control what you are thinking. The key to controlling your mind is replacing the thoughts that create what you don't want, with the thoughts that create what you do want. You do not resist the old thoughts, you replace them by putting your attention somewhere else. Using your list is your key to accomplishing this. Use this physical tool to reinforce the thoughts that you want.

Think of your subconscious mind as being like a sailboat in the middle of the ocean. The sailboat is blown everywhere, back and forth, by the wind, which is the power of thought. It needs a keel and a rudder to be able to set a course and make way to a certain destination. Your list is the keel and the rudder of your subconscious sailboat.

Thought follows a certain structure in your mind. The idea comes first, then the belief, then the attitude, and then the behavior. Your strongest foundation, the anchor of your thinking, begins with your behavior. Change your behavior, then change the attitude that changing the behavior reveals, then change the belief that inspires the attitude. Grab hold of an idea that is bigger and more inclusive than the small ideas that have kept you poor and unhappy.

When you are tempted to tell everyone what you are doing to make the changes in your life, send them a copy of this book instead. After you have received 40 things you have asked for, you can start talking about the process you are using. Keep a list of everything you get until you receive 40 things you have asked for.

Many people find this book and use it to get one important thing, and then abandon this method. How did this book come into your life? Your genie brought it to you, or brought you to it, in response to your conscious or unconscious desire to create a specific experience, or to understand creation itself. Take advantage of this experience, and make this intelligent, conscious creation a way of life, not a one-time experience.

"Hey Peter, get back in the boat!" - the other 11 apostles

Trying to control other people and make decisions for them is a misuse of them, and of your own creative power. The most important thing you can make is a decision. Trying to take that opportunity for creation away from others is based on fear, not love. Fear in your mind will generally create things you do not want. Let people learn their lessons. God loves them, too.

I learned something wonderful long ago, that will give you freedom. I can't prove anything to you about anything important or meaningful. However, I can tell you how you can experiment and prove these things to yourself. If I walked on water, you would be looking for the rocks. If you walk on water, you will know that there are no rocks. Using this list will show you how to walk on the water of your life. You will have to learn to politely ignore your friends as they yell: "Hey Peter, get back in the boat!"

The Toyota Principle

The subconscious mind creation process goes on all the time. You don't have to be good to make it work. You don't have to chant, exercise, or repeat magic words. You are rich now with the results of what you have been thinking about. Your life is always full of something. If you want to be rich with something else, change what you are thinking about.

As you develop your ability to consciously direct your creation process, as you build your confidence and increase your will power, your results will come more quickly and be more satisfying. Don't delay this process by calling the results coincidence. Wait until you have received at least 40 items on your list (by receiving something and replacing the list item with a new item) before you judge the results as coincidence or creation.

You are already a success at creating what you are thinking about - everyone is. The biggest enemy of conscious control is self-importance - which may manifest in disguise as self-deprecation, worry about what others think of you, or the desire to have others approve of you. Don't let your ego distract your from taking control of your mind and your life.

Everything in your life is there because you have asked for it through either desire or fear. Nothing comes to you by itself. I call this the Toyota Principle because there used to be a commercial advertisement on television for a certain car company with the catchphrase: "You asked for it; you got it! Toyota!" When you have used your list for a while, you will begin to see this is true, and then vast realms of possibility will open in your life.

It's a friendly universe

If you are of a certain religious orientation, you might be concerned about this creative process and think it is a possible affront to God. I don't think it is. Think of the New Testament phrase, "Pray without ceasing." I have decided that this is a description of what we all do all the time. We pray nonstop without knowing it. Practice of the method of conscious creation will show you what prayer is, how it works, and that it is always functioning. I am firmly convinced that learning how my mind works, and how to use it more effectively to help myself and others, is what God wants me to do. How about you?

You don't have to believe in God to use the list. However, don't be surprised if using the list shows you that there is order and structure to the universe, including your mind as a part of that universe. Your world is a lot closer to you and more responsive to you, than you may have considered it to be. It's a friendly universe.

Be careful about including other people on your list. If you want joy and happiness with Jane or Bill, is the joy and happiness more important, or the relationship with Jane or Bill? Maybe the best way to be happy with Jane is let her go find Bill, and let Suzy come find you. As long as you are focused on what someone can give to you, you aren't yet completely experiencing love.

It may be tempting to think your success is dependent on the channel it happens to come through - your job, your family, a particular relationship or thing you possess. Time and experience will show you that this is not so. In the meantime, place your sense of appreciation and thankfulness on the Creator within you, who has made you in his image as a creator. When the river of your life changes its channel, you had better be ready to go with the flow.

How fast will it work?

Faster than you will expect. I put the number one item on my list last week and it manifested in two days - and I thought it would be six months or maybe never. Fortunately, while writing and then rereading that list item, I suspended my disbelief. Even before your pen finishes the sentence, the act of creation has begun. Of course there is no magic in the pen or paper - the magic is in making the decision a physical thing instead of just a mental idea. No matter how long you use this method, there will be times when you are just utterly amazed at what "happens" to you. (It isn't "happening"; you are creating it.) How fast can it happen? Don't blink twice - you'll miss it.

Everything you think will try to prove itself - including your skepticism. If you are afraid of what others will think of you, or of what you will think of yourself, then you may be fooling yourself while thinking you are being completely rational. The world is plastic to the molding power of your thoughts - even while you think this is untrue, or don't have a thought about it at all. Everything lives and moves and has its being in a sea of self-modifying thought. You can prove this to yourself, and put it to effective use, with the simple experiment of work with the list for a few weeks or months.

It doesn't take much time or effort. You have nothing to lose. No one will even know you are doing it. They will just think that you have suddenly become incredibly lucky, intelligent, charming, and good looking. It helps to smile a lot.

Creating complete mind pictures is very helpful. That is another book in itself. Feeling joy and enthusiasm about your mental creation is very helpful. It will start to happen naturally as you use this process over and over, because . . . It Works!